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Global territory artwork

This article details Prime Video specifications for artwork in Global territories. The specification has changed from previous delivery requirements and now requires two updates to how you and your posthouse deliver artwork to territories in the Global catalog.

  • You must supply artwork metadata in a Media Entertainment Core (MEC) title metadata file, instead of in a Media Manifest Core (MMC) asset metadata (manifest) file. For more information, see MEC Title Metadata.
  • You must follow new guidelines in the Prime Video MEC title metadata specifications to include additional elements and attributes, such as the language, region, and purpose of artwork.

After receiving guidance from your Partner Operations Manager to follow this spec, refer to these artwork delivery guidelines. We're phasing in this change to all partners, so not every page on the Video Central support site is updated to reflect this new specification.

Prime Video content partners can take advantage of the following artwork capabilities:

  • Ingestion of 16:9 ratio cover art or background artwork
  • Multiple pieces of artwork per title, including localizations and aspect ratios

After your organization has migrated to these specifications, you will be unable to deliver assets in the old delivery specification via your MMC asset metadata. Following the migration, if any artwork components are present in a delivered MMC file, the delivery will be rejected, and you will see an error message on the Video Central Deliveries tab. Make sure that you prepare your delivery systems for this switch and work with your Partner Operations Manager to arrange a suitable migration date.

For catalog backfills, to deliver 16:9 or multiple artwork against an existing title, you must deliver artwork along with a new MEC title metadata which must include an ArtReference section within the LocalizedInfo section.

Artwork types

There are three artwork types.

  • Box art is standard 3:4 or 4:3 artwork that appears on title detail pages on the storefront for some devices and on the web. This is also referred to as "title artwork." This essentially represents the virtual version of a movie poster. The movie title must appear on box art.
  • Cover art is 16:9 artwork that apepars on title detail pages on the storefront for some devices, including Fire TV. This is also referred to as a "Caltrain image." The movie title must appear on cover art.
  • Hero art is the artwork that appears behind the title artwork to add an accent or atmosphere to the title detail page. This is also referred to as "background art." This artwork must be free of any text elements (unless it is a part of the overall image, e.g., a sign behind the protagonist with text on it).

Artwork requirements in MEC title metadata

When delivering MEC title metadata, you must add an ArtReference section within the LocalizedInfo section. This allows you to communicate metadata elements about the artwork, like resolution and purpose, for a specific language and locale. The language-locale for your artwork should align to the localized title metadata block in a given LocalizedInfo section.

You must communicate the aspect ratio, the filename, and the placement (purpose) of the artwork within each LocalizedInfo section. This allows Prime Video to reference multiple pieces of artwork for the same title, of multiple localizations and/or of multiple aspect ratios and placements. You can also indicate a @Default attribute for a given artwork in the event that you don't have localized artwork for a title, to indicate the language of original production.

The following table lists artwork fields in MEC title metadata:

Field Name Definition & Notes Accepted Values Prime Video Usage
     LocalizedInfo This block includes elements that may be localized.   Required
          @Language Must be a value from the list of Prime Video acceptable Languages.   Required
          @Region The region or regions where the work is intended to be broadcast or shown. This can be used to prevent compliance-specific artwork outside of a specific region. Country codes Optional
          ArtReference This is a new block supported by Amazon in MEC title metadata. At least one ArtReference per title is required.   Required
               @Resolution This is the resolution of the artwork being delivered. String in the form colXrow (e.g., 800x600 would mean a piece of artwork 800 pixels wide and 600 pixels tall) Optional
               @Purpose This is the purpose of the artwork being delivered. This attribute determines the placement of the artwork. boxart, cover, hero Required

If you deliver to any of the Prime Video Classic territories — the United States, United Kingdom, Germany, and Japan — continue to deliver using existing delivery mechanisms. Learn more about Classic territory Asset Manifests in Video Central support. We don't support multiple pieces of artwork per title in these territories.

Technical specifications

The only required artwork for each title is box art (4:3 or 3:4) for Global. Specifically, in the MEC specification include a value of Boxart for the Purpose attribute and either 1) leave the Region attribute blank or 2) include a Global value. We strongly recommend delivering 16:9 cover and hero art per locale.

Box art resolution

Cover and hero art that exceeds 10,000 pixels on any side or is less than 480 pixels on any side will fail ingestion.

TypePreferredMinimum
Movie artwork1920px x 2560px1200px x 1600px
TV season artwork2560px x 1920px600px x1200px
Episodic artwork2560px x 1920px640px x 460px or 640px x 480px
Hero artwork1920px x 1080px 

Aspect ratios

Artwork that isn't the correct aspect ratio will fail ingestion.

TypeAspect ratio
Movie box art3:4
TV season box art4:3
Cover art16:9
Hero art16:9
Episodic artwork4:3
Image attributes
FormatJPG or PNG
Color spaceRGB

Editorial requirements and restricted content

Artwork is required for customers to discover and interact with your content on Prime Video. The following are specific editorial requirements for TV and movie artwork:

  • Artwork must include the name of the feature or series they accompany. At minimum, include the localized artwork for the original production of the title.
  • At least one piece of artwork is required for all movies. At least one piece of artwork is required for each season of a series.
  • TV episodic artwork is optional, but recommended. If you supply episodic artwork, a separate season-level artwork is still required. If you supply episodic artwork, you must supply artwork for every episode within each season and series to ensure a consistent experience. Episodic artwork should be a screenshot from that episode containing persons or objects representative of that episode.
  • Season-level artwork should contain the name of the series and season number, or other designation like volume number.
  • Amazon might add a sash in the upper left-hand corner of the artwork for marketing purposes. It's preferable for artwork to not include critical material in this area of the file. The size of these sashes varies depending on device.

The following artwork elements are not permissible and will be rejected:

  • Bugs, logos, and watermarks
  • References to other formats or format-specific logos ("Now on DVD," Blu-ray logos, etc.)
  • Studio or network logos
  • Callouts to external websites, other distribution platforms, or theatrical release dates
  • Borders: When your artwork is scaled, borders may partially or completely disappear
  • Small text: When your artwork is scaled, it might become unreadable
  • Padding: Using letterboxing or pillarboxing to fit artwork to spec makes your artwork look inconsistent within the Prime Video customer experience
  • On-screen text (title treatment, credits, subtitles, etc.)
  • Drug use, nudity, or sexually-suggestive content
  • Realistic/non-stylized or life-like depictions of deceased human characters (actual or fiction)
  • Someone harming or fighting another individual, guns, or other weapons. If an artwork containing a weapon cannot be avoided, please avoid artwork with weapons pointed directly at the viewer or an individual in the video.
  • Spoilers: Don't include spoilers for the plot of the episode. For elimination-based reality TV shows, attempt to keep the competitors' identities obscured as much as possible as the season progresses so as not to reveal winners/losers.

Sample MEC XML with ArtReference attributes

The following is sample XML text for an MEC delivery with "en-US" as the LocalizedInfo block.

<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<mdmec:CoreMetadata xmlns:md="http://www.movielabs.com/schema/md/v2.5/md" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:mdmec="http://www.movielabs.com/schema/mdmec/v2.6" xsi:schemaLocation="http://www.movielabs.com/schema/mdmec/v2.6/mdmec-v2.6.xsd">
     <mdmec:Basic ContentID="md:contentid:org:AmazonStudios:354B-4B1D-02AA-068E-CDFD-3">
          <md:LocalizedInfo language="en-US">
               <md:TitleDisplayUnlimited>The Great Movie</md:TitleDisplayUnlimited>
               <md:ArtReference resolution="2560x1920" purpose="boxart">TheGreatMovie-US-4x3.jpg</md:ArtReference>
               <md:ArtReference resolution="3840x2160" purpose="cover">TheGreatMovie-US-16x9.jpg</md:ArtReference>
               <md:ArtReference resolution="3840x2160" purpose="hero">TheGreatMovie-US-16x9.jpg</md:ArtReference>
               <md:Summary190>Based on the 1995 film, this adaptation is a high-stakes race against the clock that follows the journey of a time traveler (Stanford) from the post-apocalyptic future who appear...</md:Summary190>
               <md:Summary400>Based on the 1995 film, this adaptation is a high-stakes race against the clock that follows the journey of a time traveler (Stanford) from the post-apocalyptic future who appears in the present day on a mission to locate and eradicate the source of a deadly plague that will eventually decimate the human race.</md:Summary400>
               <md:Summary4000>Based on the 1995 film, this adaptation is a high-stakes race against the clock that follows the journey of a time traveler (Stanford) from the post-apocalyptic future who appears in the present day on a mission to locate and eradicate the source of a deadly plague that will eventually decimate the human race.</md:Summary4000>
               <md:Genre id="av_genre_drama">Drama</md:Genre>
               <md:Genre id="av_genre_science_fiction">Science Fiction</md:Genre>
          </md:LocalizedInfo>

The following is sample XML text for an MEC delivery with "fr-FR" as the LocalizedInfo block, including a populated Region field. This will cause the artwork to only show in France. Customers in other territories who select French as their UI language on Prime Video will not be able to see this set of metadata and artwork unless another LocalizedInfo block containing the "fr" language code is supplied.

          <md:LocalizedInfo language="fr-FR">
               <md:TitleDisplayUnlimited>Le Grand Film</md:TitleDisplayUnlimited>
               <md:ArtReference resolution="2560x1920" purpose="boxart">TheGreatMovie-FR-4x3.jpg</md:ArtReference>
               <md:ArtReference resolution="3840x2160" purpose="cover">TheGreatMovie-FR-16x9.jpg</md:ArtReference>
               <md:ArtReference resolution="3840x2160" purpose="hero">TheGreatMovie-FR-16x9.jpg</md:ArtReference>
               <md:Summary190>Inspiré du film de 1995, la série est une course contre la montre qui suit les aventures d'un voyageur du temps d'un avenir post-apocalyptique...</md:Summary190>
               <md:Summary400>Inspiré du film de 1995, la série est une course contre la montre qui suit les aventures d'un voyageur du temps d'un avenir post-apocalyptique qui surgit dans le présent, missionné pour trouver et éradiquer la source d'un fléau mortel qui pourrait décimer la race humaine.</md:Summary400>
               <md:Summary4000>Inspiré du film de 1995, la série est une course contre la montre qui suit les aventures d'un voyageur du temps (Aaron Stanford) d'un avenir post-apocalyptique qui surgit dans le présent, missionné pour trouver et éradiquer la source d'un fléau mortel qui pourrait décimer la race humaine.</md:Summary4000>
               <md:Genre id="av_genre_drama">Drama</md:Genre>
               <md:Genre id="av_genre_science_fiction">Science Fiction</md:Genre>
               <md:Region>
                    <md:country>FR</md:country>
               </md:Region>
          </md:LocalizedInfo>

MEC schema errors

Metadata error messages
Error messageCause
More than one instance of LocalizedInfo is provided for the same language.There are duplicate LocalizedInfo blocks (by type and region).
If providing Region values, one LocalizedInfo element for that language must apply for all territories (no Region override).There is no region-less block.
Artwork error messages
Error messageCause
If providing multiple LocalizedInfo elements for the same languages, one LocalizedInfo element for that language must apply for all territories (no Region override).There is no region-less block for this language.
Duplicate LocalizedInfo elements found. Please submit only one LocalizedInfo element per language locale and region.Duplicate LocalizedInfo blocks (by type, language, and region).
At least one globally available box art is required. Please include box art in ArtReference in LocalizedInfo elements without a Region value (blank Region attribute).No box art in LocalizedInfo.
At least one box art is required per territory override. Please ensure boxart in ArtReference in LocalizedInfo elements where there is a defined Region value.LocalizedInfo block has territory-override (Region=XX) and there is no box art for that block.

Frequently Asked Questions (FAQs)

What changes for me in the Global territories?
How can I check the success of my deliveries?
Is my Classic marketplace artwork delivery impacted?
Can I still deliver artwork references in my MMC asset metadata?
Can deliver using both the old and new specifications?
With artwork references included in the MEC file, is the delivery of the season level MMC still required?
If artwork references are present in the MMC manifest, does Video Central Delivery Manager validate against these errors?
How should artwork be submitted for multiple regions?
Is more than one box/cover/hero art allowed in the same language?
How should Region values be treated in the MEC LocalizedInfo block?
If a single box art is uploaded, is cover and hero art for the same language required?
If English and German metadata is delivered (two LocalizedInfo blocks) but only English artwork is available, what should I do?
Does Prime Video support deliveries of single box art and multiple metadata (e.g., en-US box art with en-US and it-IT metadata)?
Are box, cover, and hero art mandatory at series, season, and episode levels?

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