• Welcome
  • Video Central
  • Supported features
  • Finances
  • Onboarding
  • Business-specific requirements
  • Availability and delivery
  • Prime Video packaging summary
  • Packaging requirements — US/UK/DE/JP (Classic)
  • Packaging requirements — All other territories (Global)
  • Technical asset requirements
  • Sample files
  • Ratings, languages, and genres
  • Frequently Asked Questions (FAQs)
  • Video tutorials
  • Legal

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Getting started

This article provides an overview of and how to get started with Video Central, the partner portal for Prime Video. Access to Video Central is invite-only. For access, contact your operational or business contact at Prime Video or a member of your team.

Video Central enables studios and posthouses to self-service their business (e.g., TVOD, SVOD, Prime Video Channels) with Prime Video. Video Central is a counterpart to the Prime Video Direct (PVD) portal for self-publishers who don't want to execute bulk, spec-driven deliveries.


Video Central has features supporting three use cases — finance, business, and operations. Below is a brief summary of the features available on the Video Central portal.

Permission typeFeatureDescription
Banking informationBank and tax onboardingEnables a studio to self-configure banking preferences and take necessary tax interviews to be paid in a given locale.
ReportsBusiness reportsPublishes contractually obligated reports (e.g., TVOD, Channels) and premium analytics that provide insights into a partner’s business.
File deliveryDeliveriesProvides feedback on the quality of a partner’s file deliveries (i.e. EMA avails, metadata, assets) and whether a redelivery is required.
RequestsShows which assets are due and when based on the content rights Prime Video has received through avails or title lists.
Delivery reportsProvides insights into delivery success rate and recurring defects to drive supply chain improvements.
NotificationsDaily email digests to alert of failed files and pending deliveries.

Invite users and manage permissions

Access to Video Central is invite-only. If you don't have a Video Central account, contact a member of your team who has access.

To grant access to a member of your team, do the following:

Grant permissions

  1. In the window top-right corner, click your user name, and then click Your Account.
  2. If you haven't already done so, fill out Your Business Profile. The profile includes your business name, phone number, and email address.

    Screenshot of the Deliveries tab, Account Overview section

  3. In the left navigation, click Users & Roles. This page displays all users that have access to this Video Central account.
  4. Click +Invite Users and enter the name and email address of the person to invite.

    Screenshot of the Deliveries tab, Users & Roles section

  5. Select the permission level to grant. See the table in the Overview section for more information about the features enabled with each level of permissions. Note: You can only grant permissions up to the same level as your user account has.

Manage permissions

  1. Next to the person's account entry, click Edit.
  2. Select View & Edit for the permission level to grant.
  3. Click Save.

If no member of your team has access to the permission level you need and you can't be invited to gain access to your team’s Video Central account, contact your Prime Video Partner Operations Manager or Content Acquisition Manager.

Create your account

When you're invited to Video Central by a member of your team or a member of the Amazon operations or business team, you must create a user account. Create your Video Central user account by doing the following:

  1. In the invite email you receive from Prime Video <> titled Invitation to Video Central, click the link.

    Screenshot of invitation email message

  2. Complete the Your Business Profile section to obtain access to the Users & Roles section in the left navigation pane.

    Screenshot of the Deliveries tab, Account Overview section

  3. Do one of the following:

    I don't have a Prime Video Direct or Video Central account
    I already have a Prime Video Direct or Video Central account


When signing in, I see "We’ll be back soon." How do I fix this?
When signing in, I see "We cannot find an account with that email address" or "User account required." How do I fix this?
How can I get more permissions?
I’m signed into a Prime Video Direct account. How do I access my Video Central account?
Why is Video Central asking me for a One-Time Password?

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