• Welcome
  • Business-specific requirements
  • Availability and delivery
  • Prime Video packaging summary
  • Supported features
  • US, UK, DE, and JP (Classic territory) packaging requirements
  • Global territory packaging requirements
  • Technical asset requirements
  • Onboarding
  • Sample files
  • Ratings, languages, and genres
  • Frequently Asked Questions (FAQs)
  • Video tutorials
  • Legal

Your email has been sent

You should receive a response from Customer Service within one business day.

What's New

Prime Video periodically makes changes to our specs and standards to simplify and improve the content partner experience. Below is a listing of recent changes we've made.

v6.5 — July 13, 2020

  • On July 13, 2020, Video Central released a specification change allowing content partners to deliver localized images to multiple Regions within the same LocalizedInfo block. This eliminates creating a LocalizedInfo block for each Region. Partners can now allow none to many Regions in LocalizedInfo, aligning with the industry standard for MEC specification.

    Please see the following current and former examples:


    <LocalizedInfo language="es-419" xmlns="">
         <TitleSort />
         <ArtReference resolution="400x300" purpose="cover">cover.jpg</ArtReference>
         <Genre id="av_genre_drama" />


Previous releases

v6.4 — June 30, 2020
v6.3 — September 30, 2019
v6.2 — June 13, 2019
v6.1 — December 12, 2018
v6.0 — August 15, 2018

An unexpected error occurred. Please try again later.
Your session has expired

Please sign in to continue

Sign In